In an era when there is more data than ever, location data can be a strategic asset; a source of truth and real value. In Australia alone, PSMA estimates the addressable market for location data to be $557m and expect that figure to grow to $827m by 2020.
With this insight, Mr. Paull and his organization had a vision of capturing the entire continent of Australia in 18 months. They wanted to build a living, affordable dataset to make location data more accessible than ever before. Hear why PSMA chose DigitalGlobe and how we helped them turn this vision into reality.
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